HOW PAPILLS SLEEP WENT FROM 0 TO TOP 7 IN FRANCE THANKS TO A MASTERED VIRALITY STRATEGY?

When Papills arrived on TikTok Shop, the brand was completely new to the platform. No history, no traction, no community, a pure launch "from zero."

The goal was ambitious: to establish itself in the health niche, one of the most competitive, dominated by players employing aggressive strategies, sometimes non-organic (purchase boosts, artificial volumes, etc.).

We then implemented a 360 strategy focused on virality:

• massive and continuous activation of creators to flood the feed with organic UGC,

• structured advertising amplification to push the best videos,

• deep optimization of the product page ( visuals, structure, proofs, hooks),

• SEO work for TikTok (keywords, titles, optimized description),

• management of the catalog to maximize visibility + click-through rate.

Result: in just a few weeks, the combined videos surpassed several millions of views, sales accelerated, and Papills Sleep went from 0 visibility to Top 7 in France in the health category, a ranking dominated by very aggressive brands.

Papills also achieved position No. 1 in the best inspirations of the month on the product page: SEO, conversion, visibility, and attractiveness.

A proof that virality, when perfectly mastered, can propel a brand to the top even against big companies with unlimited budgets.

A case study in healthy, scalable, and sustainable virality, the perfect demonstration of what ReddBay can do when a brand wants to take off.