$2M/MONTH THANKS TO A X3 ROAS ON ITS STRATEGIC CAMPAIGNS

This beauty brand was already generating around $2M per month.
After ensuring the shop's stability, their goal was clear: maintain volume while radically increasing advertising profitability.

Some key campaigns were plateauing, and the delivery was becoming unstable. We then undertook a deep optimization:

• a complete audit of existing campaigns

• total restructuring of the setup to refresh the signal

• reactivation and calibration of Live Ads to resolve spending issues

• refined segmentation of the most profitable creators and creatives

• redirecting budget towards higher margin audiences

RESULTS

In August, a strategic campaign achieved a ROAS of 15.72.

All while maintaining a monthly revenue still exceeding $1.6M.

The brand was able to increase its profits without sacrificing its GMV, and initiate a new phase of profitable scaling on an already massive shop.

In other words: when volume is managed, we know how to create scalable profitability.